As much as I would like to help you design posters and all, I want to ensure that you get my best work.
That equals only selling services that I am skilled at.
Content marketing itself runs on the creation of high-quality, relevant content for specific target audiences. In the technology start-up space, especially, it functions as a key differentiator between you and your competitor’s products.
While content marketing covers a lot of areas, but here are the ones I would be able to assist your team on:
1. Content Strategy for Tech Start-Ups
2. Website Copywriting
3. Blogging for both B2B and B2C
4. Content Offer Creation: eBooks, Whitepapers, Brochures
5. Inbound/Content Campaigns
6. Live Social Media Management
7. Marketing Automation: HubSpot
1. Content Strategy for Tech Start-Ups
“Content marketing generates over three times as many leads as outbound marketing and costs 62% less.”
– Content Marketing Institute
What should you prioritise in terms of content marketing?
You could spend all your time on blogging.
Or social media posting.
Or creating webinars and eBooks and whitepapers.
Or setting up your email newsletter.
It can be hard to figure out how to craft a content strategy that makes sense for your business.
I would work together with you to understand your unique needs (i.e. what the boss *cough* wants), and help provide clarity on the best combination that would result in the results you require.
2. Website Copywriting
The base of online marketing is the company website.
Regardless of what you sell (3D printing technology, HR innovations, or the next great Consumer Electronics), if you don’t have a good website, potential customers will not have faith in your brand.
I would like to work with you to craft great website copy that is eye-catching, in line with UI and UX best practices, and, most importantly, converts.
3. Blogging for both B2B and B2C
Blogging is one of the tenets of content marketing; regular blog posts can help to fulfil the function of providing product updates, industry news, as well as internal company news.
Want to drum up awareness for your expansion plans, or help educate potential customers about a tricky feature? No easier way than to write about it on your blog.
My background is in writing for the web, and I would love to write press releases and educational blog posts, as well as translate that into fun engaging posts and product updates for the regular consumer for your business.
“The marketing funnel applies to your blog, too. Traffic to a blog post isn’t qualified unless there’s engagement on that blog post. The task at hand for us was to figure out how to take readers coming into any given blog post and better engage their attention so that we could then drive/qualified/traffic to more valuable and relevant content.”
– HubSpot (How HubSpot Promotes Content Offers on the User Blog)
4. Content Offer Creation: eBooks, Whitepapers, Brochures
“Offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready.”
– HubSpot (How To Create Marketing Offers That Don’t Fall Flat)
Everyone wants free, high-quality knowledge and content. That’s a given, regardless of whatever industry and vertical you work in. Free eBooks, Whitepapers, How-To Guides, Infographics, and Case Studies are always welcome, in both B2C and B2B marketing.
Someone needs to create that high-quality content offer, but because a content offer requires a lot more time and effort, it can be hard to invest that amount of resources into creating one content offer.
On the flip side, without the content offer, you won’t be able to get leads.
There’s thus a need for content offers to be produced efficiently and consistently, by someone who is focused on making them. I would like to be that person on your team, working with stakeholders to craft these content offers.
5. Inbound/Content Campaigns
Campaigns are a tricky thing, because they can be ongoing, or ad-hoc, triggered by some new developments in the industry or competitor status.
Crafting an inbound campaign, or a content marketing campaign, is even trickier; there are all the different offers, emails, landing pages, and CTAs that all need to work seamlessly to bring leads down the funnel.
I would like to work with you to create and execute these campaigns, especially if they are hosted on HubSpot.
6. Live Social Media Management
Social Media Marketing is an essential part of any online marketing strategy.
While you can schedule regular social media posts, though, it can be tough to get manpower when it comes to live social media posting during tech start-up events.
To efficiently cover your bases and maximise your brand exposure at events, you need someone who can focus on live event coverage through social media posting. She would turn up at all pertinent events, represent your brand, use the right hashtags and ensure that your online event promotion gets traffic both online and offline.
I work with many technology start-ups on covering their social media coverage and social media strategy, so I can help your team to improve your social media presence without the high costs needed to hire a professional for the day.
7. Marketing Automation: HubSpot
It would be an understatement to say that HubSpot has changed the way that marketers have thought about inbound and content marketing.
From redefining what Inbound Marketing entails, to showcasing how start-ups can use CRMs and Lead Nurturing tools by leveraging the power of good content, HubSpot has helped many businesses to manage their inbound marketing campaigns.
The thing is, even though HubSpot is quite user-friendly, it still isn’t the easiest software to set up. You have to manage your templates, your UTM codes, Blog links, Social Media Publishing, and more.
I’ve been trained in HubSpot Marketing Automation for over 3 years, and am certified in their Marketing Automation software. I would like to help your team fully utilise your HubSpot package.