Starter
The definition of a START-up.
Zero marketing started.
Little to none basic marketing strategy
No branding
(or even website set up)
No online presence, let alone online content
Intermediate
Marketing: Me, Myself, and I.
Basics have been set up.
Website and branding are tentatively handled
No time to figure out content marketing
Need someone to manage and execute content strategy.
Expert
Adding skills to a growing team.
Specific campaign / event needs.
You need a dedicated content manager and/or content writer
Social media posting (both live and regular) is a necessary but tiring task to handle
Content offers require more time and effort
Suggested Content Marketing Project:
Starter
Basic Marketing Strategy
1. Brand Voice and Tone Consultation
2. Website Copywriting
3. Content Strategy Planning
4. Campaign Development and Planning by Phase
Intermediate
Content Marketing Strategy
1. Content Strategy Planning
2. Content Marketing Plan Execution through Blogging and Social Media
3. Email Marketing Set-Up
4. Marketing Automation Set-Up
Expert
Supplementing Your Strategy
1. Event-focused Live Social Media Coverage
2. Content Offer Creation
3. Specific Inbound Campaigns
4. Marketing Automation Management